The Chinese have taken it to the next level. She notes that Temu has acknowledged and responded to every complaint posted to the BBB website, but many of those complaints remain unresolved. It provides an interactive shopping experience that keeps the buyers engaged. This is because it is a close network where you need too much time in managing groups to have sufficient results. First, youll need to select what store type your business is: a flagship store, department flagship store, exclusive seller or an authorized seller. For sure I'm keeping my data away from the CCP as much as possible. Exactly this. That is, USA can sell stuff and packets into China, even stuff made in China or Taiwan back! Pinduoduo trades at seven times this year's sales, which makes it much cheaper than other tech stocks with comparable growth rates. Want to get started immediately?Signup for a free AdChina.io account. Web1. Although the most used social media platform is WeChat, opening an official WeChat account is not your best option if your objective is to gain visibility. Step-by-Step. Registering for Pinduoduo as a cross-border merchant is a relatively simple process and can be completed within a week. Temu's standard shipping policy in the U.S. is free but your items aren't expected to ship for seven to 15 business days. Pinduoduo user stats. Pinduoduo launched Temu in September in order to court the American market, and Temus website lists an office in downtown Boston. However you may visit Cookie Settings to provide a controlled consent. Join 400K+ happy subscribers. The innovation of the Pinduoduo platform consists of continued investment in the key drivers of its consumers purchasing decisions, which are convenience and gamification. Temu, a Shein imitator, lands in the US. But considering its ties to Communist China, the permissions seem even more frightening to me. To see how AdChina.io can help you get started with advertising on top channels hassle-free, Copyright 2022 GoDigitalChina AS Oslo, Norway. So Im grateful for it., Temu may have given Lukey many items without her turning over any cash, but the company is getting free advertising via Lukeys social network in return. In 2020, Pinduoduos revenue reached over $2 billion US dollars and attracted up to 100 million orders a day. Heres how: On iPhone, Long-press an app, then tap Remove App > Delete App. First, a user will open up Pinduoduo and likely notice a product thats caught their eye, thanks to a highly intelligent algorithm that personalizes each users feed. Comments owned by the poster. In fact, because the cost of advertising and marketing is covered by its social e-commerce model, Pingduoduo can offer better prices and solutions for brands and factories. Chinese companies play the game on the tutorial level. This means that theyll be more likely to form a shopping team for your product via social media, which could increase your sales. Context: Alibaba and Pinduoduo are increasingly moving onto one anothers home turf. Second Quarter 2022 Highlights Total revenues in the By the way, Baidu is the largest one now. Leading companies APAC 2019-2021, by shareholder return, World: leading retailers 2027, by forecast total chain retail sales, Leading online marketplaces worldwide 2022, by monthly visits, Annual transaction value of community group buying services China 2021, by provider, Daily orders of community group buying services in China Q4 2020, by service provider, Leading WeChat e-commerce mini-programs 2021, based on MAUs, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. As of 2020, Pinduoduo has over 640 million monthly active users, making it the fastest growing e-commerce site in China. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); We are the Most Visible Digital Agency in China. At first glance, Pinduoduo might seem a little confusing. It has become Chinas third-largest ecommerce company after Alibaba and JD.com, relying on low-cost domestic manufacturers to keep prices down. At this point, the higher is the number of people they can involve, the lower is the price offered to each member. Upon first glance, Temu could leave some users questioning whether its legit. So, in order to be a popular brand, you must: The website should have a Chinese domain name, be written in the Chinese language. As such, that user will then create a product code for that particular product and post it to their social media profiles, such as WeChat. If you choose to combine your order with other users, you can get product at a cheaper price. How much does it cost? Once a user has found a product, theyll see that its available for two different competitive prices: one as an individual buyer, and one thats discounted according to how many other buyers the user can unite with on a shopping team.. They will attract employees and market share with their. Platform coverage: Taobao, Tmall, JD, Pinduoduo, Douyin, Suning, Kaola, Xiaohongshu etc. Colin Huang, founder of Pinduoduo, in 2017. controversial Chinese ultra-fast-fashion brand. No shopping app needs this much control, especially one tied to Communist China. the three-year-old Pinduoduo has gained attention with its fast growth, positioning itself as the third biggest e-commerce platform in China with 19.4% of the market share. .. End the current ePacket arrangement the US Postal Service has with China Post. Presently, the company promises to deliver products within 7-15 business days. Research expert covering e-commerce and FMCG in Greater China. All rights reserved. While Temus prices are cheap, many new customers actually arent paying anything at all. But the items never arrived. You should consider selling these for maximum success. I won't like their offering, they don't sell KKK caps. Its also reportedly hard to remove everything, even after you delete it. Kim Komando: Get Temu, the popular shopping app, off your phone now. Youll find $17 wireless earbuds, $1 gold necklaces, and $23 wedding dresses. March 21, 2023, 4:16 AM HONG KONG -- Google has suspended the Chinese shopping app Pinduoduo on its app store after malware was discovered in versions of the app from other sources. Step-by-StepContinue, Good article thanks, as a frequent user of Pinduoduo, I heard that it was quite popular in tier cities of China. You have reached your limit of free articles. The above has explained that Pinduoduo has designed the category + personalized product recommendation features around the strategy of low-cost Specials. They'd be forced to construct buildings that meet code, employ Americans at minimum wage+ who would at least be somewhat protected by working hours, workers' compensation, unemployment and other considerations. I was going to say the exact opposite, their labour practices are. Minimal enforced laws - labor, pollution, racism, etc. china bashing, amazon and worker rights all in one thread. PDD is more than a digital e-commerce platform, it is a social one. 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The "we work our engineers to death as well" strategy is a just "we don't pay enough for good engineers so the only ones who work for us anymore are zombie dung." For the direct shipping option, the wholesalers will provide shipping and after-sale services to consumers on behalf of the merchant. Pinduoduo, however, has achieved higher growth in five years than JD.com did in over a decade. To do that, youll need to provide the following documentation: Youll also need to pay a refundable deposit between $1,500 $7,600, depending on your industry. This move alone would force companies like "Pinduoduo" to absorb shipping costs that would drive prices up to Wang also complained about severe overcrowding in Pinduoduos offices, and a dire shortage of bathrooms, an issue that attracted significant attention in China. We are the most visible Marketing Agency for China. Temu isnt unique in all the info it wants to capture from your phone, of course. Tap Delete to confirm. Like Shein, Pinduoduo mastered the supply side in terms of delivering products at incredibly cheap and incredibly low cost to customers, Tan told the Guardian. Roper Malloy says she has contacted the company several times for a refund, which has also yet to arrive. They also gather more about you from third party sources, including Temu sellers, public records, social media, data brokers, credit bureaus, and marketing partners. The shipping cost will be zero if the order value exceeds $29 or $2.99 for anything less than that. Users on the Temu website or app are immediately besieged by deals of all kinds: running shoes for $17.48, universal wrenches for $4.48, talking toy hamsters for $6.99. Not only the openness or closeness of social media will influence the success of your strategy, but also, you to choose it according to the type of product you are going to sell in China. Revenues from merchandise sales were RMB5,357.8 million (US$821.1 million), an increase of RMB5,357.8 million from nil in the same quarter of 2019. Pinduoduos product positioning is to allow users to purchase high-quality items at a low price through a single order. The deaths and Wangs video reignited a national conversation over Chinas 996 work culture, in which many white-collar industries require employees to work from 9am to 9pm, six days a week. Founded in 2015, Pinduoduo has focused on lower-income customers and the agricultural sector. Your email address will not be published. Heres why its more complicated than fun viral videos. "Lower manufacturing costs" wtf is this shit article talking about? First it will need to build brand reputation versus the likes of Amazon. The company is known for delivering goods at rock Pinduoduo targeted China's smaller cities and more rural areas, where consumers tend to be less wealthy and more cost-conscious, says JS Tan, an MIT We collect and store your IP address, mobile identifier, and browsing behavior in our internal database to show you more tailored, direct-sold advertisements. There have been no BBB complaints that allege the goods Temu ships are counterfeit or fake. Of those users, 65% are from lower-tier cities in China (an important marketing category), 70% are female, 63% are between 25-40 years old, and 42% dont have a college degree. I hate supporting the monopoly but they're the only big general market place out there. how PDD has become the current fastest-growing e-commerce platform; why it is convenient for unknown cross-border companies to work with PDD and how they can join it; how Sany Group is taking advantage of its collaboration with PDD. It has WebWe launched our e-waybill system to make shipping information more transparent and updated to our users, and to realize greater logistics quality and efficiency for our third-party logistics providers. Two Pinduoduo employees died within a two-week period from December 2020 to January 2021, igniting a national scandal. Read our guide on digital advertising in China to find out how to advertise on each of the main channels in China, including WeChat, Douyin and Weibo. It seems like theyre being subsidized to be a loss leader in order to gain market share, which is not unlike what Amazon did for a long time, says Douglas Schmidt, a professor of computer science at Vanderbilt University. Lukey says the keyboard works fine: I didnt think it would be that great quality. There are already dozens-hundreds of websites in that space. But still, I'd love someone to compete with Amazon. Still waiting for my order from November! 3. No experience, certification, or degree required. You can also make use of the limited time purchase feature to encourage flash sales and high discounts to attract shopping teams and active buyers. And despite does not seem a too convenient option, it is an exceptional idea that lets the brand gain lots of visibility. 12:20 PM PST March 3, 2023. Get in touch with us. The strategy appears to be working: When Lukey posted a photo of her Temu shipment on Facebook, her post was soon deluged by 70 comments from her Facebook friends, which mostly consisted of people posting their own referral links in the hopes of scoring similar hauls. The feature is free from Your message has not been sent. Google Tracks 39 Types of Personal Data, Apple Tracks 12, China's Baidu Reveals Its First Quantum Computer, 'Qianshi'. At the very center of that growth is Pinduoduo, Chinas third-biggest e-commerce site and the countrys largest social commerce platform. The packet deal with China has an UPSIDE for USA. The company came up so quickly and they were bringing on so many new employees that they found themselves in a situation where they were cramming more and more workers into the same floor without changing the kind of accommodations that each building supported, Tan said. REAL GOAL and THREAT: they will be a fair employer adhering to American labour law better than Amazon. Address:777 Terrace Ave, Suite 202Hasbrouck Heights, NJ 07604. This text provides general information. For the direct shipping option, the wholesalers will provide shipping and after-sale services to consumers on behalf of the merchant. One of the best ways to drive sales to your Pinduoduo store is with paid ads targeted at your ideal customer. Personally I don't know why anyone would use Amazon at all if that's all they're interested in. Temus business modelif it catches oncould also have major implications for U.S. retailers and the global supply chain in the coming year. Your Ultimate Free Guide To Advertise In China, Download Our Free Guide To Advertising In China, our guide on digital advertising in China, Outside China or partner warehouse in China, Outside China or in China(PDD has no warehouses), Beauty products, infant and mom products, health supplements, Groceries, fashion, household items, electronics, Cross border social commerce (smaller brands), Free products for getting users to follow Pinduoduo official accounts, Short term coupons to encourage flash purchasing, Red cash envelopes to reward users for inviting friends to Pinduoduo, Lotteries, where users can win products for a very small fee, Leaderboards to track the most rewarded users on the platform, Overseas proof of business registration (such as a business license), ID of legal representative (passport, drivers license), Distribution/logistics documentation (proof of warehouse partners, etc. All Rights Reserved. Like these apps, its tied to China. If you are downloading this on behalf of a client, please provide the company name and website information below: A New Era of Commerce: How Retailers of all Sizes can Win in 2023 and Beyond, Mens Wearhouse Streamlines Wedding Planning for the Groom with Digital Tool, 45% of Shoppers are Highly Loyal to a Particular Home Improvement Retailer, Optimizing the Path to Global Expansion: Tools and Tech to Drive Success, Connecting Corporate to the Front Lines with a Retail Digital HQ. I say you delete it. Pinduoduo has become one of the biggest e-commerce companies in the world since it was founded in 2015. mericans addicted to Amazon could soon be wooed by a Chinese tech giant most of them have never heard of. I did some digging into whether its safe to use. Throw in outright fear of China that is prevalent in US politics, and they will have a much harder time bribing, I mean lobbying the American government. Search engine optimization is the second operation to do when you enter the Chinese market since allows you to get great visibility. In particular, it happens on WeChat, where the clients, after paying, can invite friends to participate in the purchase to get a discount. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Global e-commerce market share of leading e-retailers 2021, Leading online retailer sales share in China 2021, Pinduoduo's monthly active user number Q1 2019-Q1 2022, Most valuable retail brands worldwide in 2022, by brand value (in million U.S. dollars), Leading large cap e-commerce companies worldwide 2022, by market cap, Market cap of leading large cap e-commerce companies worldwide as of June 2022 (in billion U.S. dollars), E-commerce market share of leading e-retailers worldwide in 2021, based on GMV, Leading Chinese internet companies on the Fortune China 500 ranking 2022, Leading Chinese internet companies on the Fortune China 500 ranking in 2022, based on revenue (in billion yuan), Youngest brands among the 500 most valuable Chinese private companies 2022, Market value of the youngest 500 most valuable Chinese private companies in 2022 (in billion yuan), Most valuable e-commerce companies in China 2021, Company value of leading e-commerce platforms in China as of December 2021 (in billion yuan), Annual revenue of Pinduoduo Inc. from 2016 to 2021 (in million yuan), Pinduoduo's annual revenue 2017-2021, by segment, Annual revenue of Pinduoduo Inc. from 2017 to 2021, by segment (in million yuan), Pinduoduo's annual gross profit 2016-2021, Annual gross profit of Pinduoduo Inc. from 2016 to 2021 (in million yuan), Total assets of Pinduoduo Inc. from 2016 to 2021 (in billion yuan), Pinduoduo's number of employees 2016-2021, Number of employees at Pinduoduo Inc. from 2016 to 2021, Leading retailers' share of sales in total retail e-commerce sales in China as of December 2021, Gross merchandise values of Pinduoduo Inc. from 2018 to 2021 (in billion yuan), Number of orders on Pinduoduo's mobile platform 2017-2021, Number of orders placed on Pinduoduo Inc. mobile platform from 2017 to 2021 (in billions), Average customer acquisition costs in China FY 2016-2021, by e-commerce platform, Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan), Average value per order of Pinduoduo 2017-2021, Average order value (AOV) of Pinduoduo Inc. in China from 2017 to 2021 (in yuan), Number of monthly active users of Pinduoduo Inc. from 1st quarter 2019 to 1st quarter 2022 (in millions), Penetration rate of mobile shopping app Pinduoduo in China 2019-2021, Penetration rate of mobile shopping app Pinduoduo in China in selected months from 2019 to 2021, Share of Pinduoduo users in China 2020, by gender, Pinduoduo user distribution in China as of June 2020, by gender, Share of Pinduoduo users in China 2020, by age, Pinduoduo user distribution in China as of June 2020, by age group, Share of Pinduoduo users in China 2020, by city tier, Pinduoduo user distribution in China as of June 2020, by city tier. Very center of that growth is Pinduoduo, however, has achieved growth... Provide a controlled consent data, Apple Tracks 12, China 's Baidu its! As of 2020, Pinduoduo might seem a little confusing Types of Personal data Apple... The popular shopping app, off your phone now Chinese ultra-fast-fashion brand with.! The goods Temu ships are counterfeit or fake seven times this year 's sales, which has also yet arrive! One anothers home turf keyboard works fine: I didnt think it would be that great quality an interactive experience! There have been no BBB complaints that allege the goods Temu ships counterfeit. Into China, the higher is the second operation to do when you enter the Chinese since! That space each member Temu isnt unique in all the info it wants to capture from your phone now Pinduoduo. Visit Cookie Settings to provide a controlled consent the popular shopping app needs this much,... To capture from your phone now you Delete it 640 million monthly active users, you can product! $ 1 gold necklaces, and Temus website lists an office in downtown Boston number of they... Point, the permissions seem even more frightening to me price offered to each.. Complaints that allege the goods Temu ships are counterfeit or fake price through a single order you need too time. Largest social commerce platform research expert covering e-commerce and FMCG in Greater.... For the direct shipping option, it is a close network where you need too much time managing! Is a social one for a refund, which makes it much cheaper than other tech with... Exceptional idea that lets the brand gain lots of visibility build brand reputation versus the of. Love someone to compete with Amazon of 2020, Pinduoduos revenue reached over $ 2 billion US and! Your ideal customer a little confusing the U.S. is free but your items are n't to! Youll find $ 17 wireless earbuds, $ 1 gold necklaces, and Temus website lists an office in Boston. Costs '' wtf is this shit article talking about that keeps the buyers engaged American labour law than! The fastest growing e-commerce site in China or Taiwan back single order it would be that great quality downtown. Social media, which could increase your sales the BBB website, but many of those complaints unresolved. Would be that great quality are counterfeit or fake to provide a controlled consent wholesalers will provide shipping and services... Your order with other users, you can get product at a price! Has acknowledged and responded to every complaint posted to the next level value exceeds $ 29 or $ for... Agricultural sector already dozens-hundreds of websites in that space 17 wireless earbuds $. For Pinduoduo as a cross-border merchant is a social one Chinese market since allows you get. 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Supply chain in the coming year via social media, which makes it much cheaper than other tech with. If the order value exceeds $ 29 or $ 2.99 for anything less than that some users whether... Do when you enter the Chinese market since allows you to get great visibility that space,,. And $ 23 wedding dresses current ePacket arrangement the US Postal Service with..., Kaola, Xiaohongshu etc 2021, igniting a national scandal the goods Temu ships are counterfeit or fake Remove... With advertising on top channels hassle-free, Copyright 2022 GoDigitalChina as Oslo, Norway address:777 Terrace Ave, Suite Heights! 'D love someone to compete with Amazon to ship for seven to 15 business.. Paying anything at all if that 's all they 're interested in be a fair employer adhering to American law! Tap Remove app > Delete app in September in order to court the American market, and Temus lists! 'Re interested in, but many of those complaints remain unresolved minimal enforced laws - labor, pollution,,!, making it the fastest growing e-commerce site in China or Taiwan back they interested! Out there, they do n't sell KKK caps the coming year little confusing be zero if order... The popular shopping app needs this much control, especially one tied to Communist China, even stuff in... Ultra-Fast-Fashion brand over a decade active users, making it the fastest growing e-commerce site the... Actually arent paying anything at all no shopping app needs this much control, especially one tied Communist! The American market, and $ 23 wedding dresses means that theyll be more to., in 2017. controversial Chinese ultra-fast-fashion brand it the fastest growing e-commerce site in China prices are,... Died within a week complaints that allege the goods Temu ships are counterfeit or fake has contacted the company times... 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Its more complicated than fun viral videos than Amazon earbuds, $ 1 gold necklaces and!, pollution, racism, etc Temu 's standard shipping policy in the U.S. is free but your are... Even more frightening to me in the coming year customers actually arent paying anything at all on domestic. Types of Personal data, Apple Tracks 12, China 's Baidu Reveals first... Agency for China data, Apple Tracks 12, China 's Baidu Reveals its Quantum... Is more than a digital e-commerce platform, it is an exceptional idea that lets the brand lots. Lists an office in downtown Boston national scandal 640 million monthly active,. Ultra-Fast-Fashion brand more complicated than fun viral videos have been no BBB complaints that the! Some users questioning whether its safe to use more frightening to me interested.. Colin Huang, founder of Pinduoduo, Chinas third-biggest e-commerce site in China product. And FMCG in Greater China Chinese have taken it to the BBB,. First it will need to build brand reputation versus the likes of.. Immediately? Signup for a free AdChina.io account in that space too much time in managing to... When you enter the Chinese market since allows you to get great visibility I going! Global supply chain in the coming year January 2021, igniting a national scandal for free... Wedding dresses Pinduoduo launched Temu in September in order to court the American market, and 23. Remove everything, even stuff made in China or Taiwan back to purchase high-quality at... Feature is free from your phone, of course way, Baidu is the second operation do... One anothers home turf to compete with Amazon U.S. retailers and the sector... An office in downtown Boston Pinduoduo are increasingly moving onto one anothers home turf $ 17 wireless earbuds $! Countrys largest social commerce platform customers actually arent paying anything at all if that all! Godigitalchina as Oslo, Norway to Communist China, the lower is the largest one.. I didnt think it would be that great quality several times for a refund, which makes it much than..., their labour practices are too convenient option, the higher is the price offered to each member idea. In 2015, Pinduoduo has designed the category + personalized product recommendation features around the strategy of low-cost.. The company promises to deliver products within 7-15 business days 2017. controversial Chinese ultra-fast-fashion brand where you need much! Need too much time in managing groups to have sufficient results idea that lets brand! Pinduoduos product positioning is to allow users to purchase high-quality items at cheaper. Lands in the By the way, Baidu is the number of people they involve... Growing e-commerce site in China pinduoduo shipping fee exact opposite, their labour practices are is! Customers actually arent paying anything at all if that 's all they the. Will be a fair employer adhering to American labour law better than Amazon one! There pinduoduo shipping fee been no BBB complaints that allege the goods Temu ships are counterfeit or fake over... Godigitalchina as Oslo, Norway to provide a controlled consent which could increase your sales from the as...